Carl Nolting
All work
Google

Bringing Google Ads onto Material Design

An onsite contract with the Google Ads team auditing ad templates and rebuilding them around Material Design's card guidelines, retuned to fit the Ads platform's engineering constraints.

Google Ads Material Design work · hero composition
01/The Challenge

Google Ads' template library predated Material Design. The designs needed to adopt the Material card system without breaking the engineering requirements the Ads platform was built on.

02/The Approach

Working onsite at the Googleplex alongside the Ads team, I audited the existing templates and transposed Material Design card specs to fit Ads' constraints, designing a grid that held up across every device.

03/The Outcome

Delivered a refreshed, Material-aligned template set with a responsive grid and a full library of image assets, ready for the Ads team to roll out.

Material
Google Ads templates transposed onto Material Design card guidelines
Card system
Material Design card spec transposed onto Ads templates
Responsive
Grid system held across every device for the rollout
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