Google
Bringing Google Ads onto Material Design
An onsite contract with the Google Ads team auditing ad templates and rebuilding them around Material Design's card guidelines, retuned to fit the Ads platform's engineering constraints.

Google Ads' template library predated Material Design. The designs needed to adopt the Material card system without breaking the engineering requirements the Ads platform was built on.
Working onsite at the Googleplex alongside the Ads team, I audited the existing templates and transposed Material Design card specs to fit Ads' constraints, designing a grid that held up across every device.
Delivered a refreshed, Material-aligned template set with a responsive grid and a full library of image assets, ready for the Ads team to roll out.
- Material
- Google Ads templates transposed onto Material Design card guidelines
- Card system
- Material Design card spec transposed onto Ads templates
- Responsive
- Grid system held across every device for the rollout